About Blue Ullu

Read about the birth of Blue Ullu

How Blue Ullu Began

Hi! My name is Elise and I am the Designer and Founder of Blue Ullu.

In 2006 I travelled to India as an international volunteer doing service for a rehabilitation center as an assistant yoga teacher. After only two months of local service and cultural immersion, I already knew that I wanted to work with women from the local community through textile products.

After 6 years of language and cultural learning in India, I decided to take my idea to fruition. When my daughter was born, our village neighbors gifted us a hand knit sweater and almost instantly the idea of Blue Ullu sprouted.

Slowly and surely, I gathered a few women and began knitting in our house in the afternoons. After a year of creating products, learning how to work together and creating a women centric workshop, Blue Ullu was launched at the prestigious Play Time New York Trade Show.
Blue Ullu is now in 7 boutiques across the country including Pink Chicken on Madison Avenue in New York and Chateau Sonoma in California’s wine country.

Meet The Artisans

the close-knit team

Bhindra

Bhindra

Rakhi, Santosh, Anshu

Rakhi, Santosh, Anshu

Sonia

Sonia

Nirmla, Shakuntla, Nicki

Nirmla, Shakuntla, Nicki

Shreshta

Shreshta

Baby, Sunita, Neena

Baby, Sunita, Neena

Know Our Story

See how we started and learn about our values

About Blue Ullu

We're a group of women who are passionate about creating sustainable and ethically friendly children's clothing. Sprouted in 2014, Blue Ullu now employs 20 women in a small village in India, and is driven by the vision to support families out of the cycle of poverty.

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