About Blue Ullu
Read about the birth of Blue Ullu
How Blue Ullu Began
Hi! My name is Elise and I am the Designer and Founder of Blue Ullu.
In 2006 I travelled to India as an international volunteer doing service for a rehabilitation center as an assistant yoga teacher. After only two months of local service and cultural immersion, I already knew that I wanted to work with women from the local community through textile products.
After 6 years of language and cultural learning in India, I decided to take my idea to fruition. When my daughter was born, our village neighbors gifted us a hand knit sweater and almost instantly the idea of Blue Ullu sprouted.
Slowly and surely, I gathered a few women and began knitting in our house in the afternoons. After a year of creating products, learning how to work together and creating a women centric workshop, Blue Ullu was launched at the prestigious Play Time New York Trade Show.
Blue Ullu is now in 7 boutiques across the country including Pink Chicken on Madison Avenue in New York and Chateau Sonoma in California’s wine country.
Meet The Artisans
the close-knit team
Rakhi, Santosh, Anshu
Nirmla, Shakuntla, Nicki
Baby, Sunita, Neena
Know Our StorySee how we started and learn about our values
About Blue Ullu
We're a group of women who are passionate about creating sustainable and ethically friendly children's clothing. Sprouted in 2014, Blue Ullu now employs 20 women in a small village in India, and is driven by the vision to support families out of the cycle of poverty.